NEWS

INNO
VATIVE
COM
PELLING
ENGAGING
ENTER
TAIN
ING

Automotive Branded Videos Among the Most-Viewed, According to Study

Image via http://www.emarketer.com

Image via http://www.emarketer.com

A study released earlier this month by Visible Measures shows that worldwide views of branded video, which the analysis defined as “all video produced by a brand and distributed online,” more than doubled in Q4 2013, from 1.78 billion to 2.71 billion.

Image via http://www.emarketer.com

Image via http://www.emarketer.com

This is excellent news for those of us that work in the branded entertainment space, especially in the electronics and automotive category, as the study ranks these industries highest in terms of the number of branded videos viewed during Q4 2013.

Looking back on our own work in 2013 and the work of our competitors, we’re reminded that the best branded content is compelling and that much like people, brands should have personalities. Branded content is an extension of a brand and an important piece of any marketing strategy in order for brands to connect with current and potential customers and build brand recognition and affinity.

Click HERE to read eMarketer‘s article about the Visible Measures study now.

See Also:

Brand Arc’s Rob Donnell Talks Dodge’s Ron Burgundy Ad Campaign for Durango With Bloomberg TV

Blurred Lines: Continuing the Story Through Branded Content

2 bloggers like this.

Posted by on February 20, 2014 in Now & Then, Work and tagged Tags: , , , , , , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *