Brand new posts. Welcome.

September 7, 2016

How Facebook’s New Branded Content Policy Effects Publishers

As of April 8, Facebook requires publishers to tag brands and explicitly acknowledge that they’re sharing branded content on the platform. This is a big change for publishers like Buzzfeed and The New York Times, who in the past, have […]

August 3, 2016

Content is King But Distribution is Queen—and She’s In Charge.

The days of single platform content consumption are over and with so much content being created, modern content marketers know that they need to take a more diversified platform approach to content distribution. The same is true for great branded content. […]

July 6, 2016

The Next Big Things in Branded Content: Virtual Reality & 360-Degree Video

As technology continues to develop and evolve, marketers are being presented with more and more branded content opportunities. Virtual Reality is the current hot offering, with marketeers more excited than ever about the storytelling potential of its consciousness encompassing format. […]

June 1, 2016

Integration Innovator: How GE’s Content Strategy Keeps Its 124-Year-Old Brand New

Today, we’re shining a spotlight on General Electric, an old brand that consistently seeks out new ways to push the envelope of branded entertainment. With a content strategy that focuses on brand storytelling through unexpected platforms and mediums versus traditional advertising, GE […]

May 4, 2016

Branded Content Trendier Than Ever for 2016-17 Season

There will be more branded content opportunities for advertisers then ever before at this year’s NewFronts and UpFronts. Take for example, Crackle’s new advertising offering, which reduces ad loads for its originals to just five per episode and limits each series to the […]

May 3, 2016

The History of Branded Entertainment: Act 3

We hope you enjoy the third installment of our animated series, The History of Branded Entertainment. Before Act 4 arrives, please let us know what YOU think the future of branded entertainment holds by leaving a comment below.

October 21, 2015

The History of Branded Entertainment: Act 2

In Act 2 of our animated series, ‘The History of Branded Entertainment,’ we explore how the advent of radio and film affected branded placement. Watch Act 2 now to learn fun facts like, which brand famously helped coin the phrase […]

The History of Branded Entertainment / Brand Arc

October 7, 2015

Introducing: The History of Branded Entertainment Act One

We’re excited to introduce the first installment of The History of Branded Entertainment, a three-part animated series that aims to reduce confusion about what Branded Entertainment is. Watch now to find out fun facts about this ever-evolving art form, like, […]

April 6, 2015

How Brands Can Learn from “The Lego Movie” and Succeed in the Branded Film...

In his Chief Marketer piece out today, our own Rob Donnell explains how brands can best aim to emulate the branded entertainment home run of 2014, “The Lego Movie”, with some imaginative suggestions for future marketers looking to dabble in […]