On December 1, we celebrated our 10th year of working with Toyota to develop groundbreaking brand integrations across all content platforms with an honorary event at the Toyota Auto Museum in Torrance, CA.
To mark the milestone in style, we gathered key partners from Toyota Motor Sales, Saatchi & Saatchi Los Angeles, Conill, as well as the studios and networks to celebrate with food and drink and a few surprises–including green-screen photos of iconic television moments; raffles for set walk-ons and dinners at “Top Chef” restaurants; and an exclusive bottle of Betty White’s newly released chardonnay, Betty’s White, from our friends at “Hot in Cleveland.”
Towards the end of the night, our founder and CEO Rob Donnell spoke alongside Toyota Marketing Group Vice President Jack Hollis, to acknowledge all of the success that has stemmed from our collaborative partnership over the past decade.
“It’s practically unheard of for a major multinational brand like Toyota to choose a small entertainment-marketing shop as its AOR, but we use our size as an advantage,” said Donnell. “We are nimble and opportunistic, and every day we ponder how we can push the creativity bar even further for Toyota.”
As we look to the new year, we’d like to thank everyone who helped us celebrate what has been a truly dynamic partnership that will continue to connect Toyota to entertainment content across TV, Film, digital and social channels and result in even more industry firsts.