Brand Arc Tune-In: Toyota Highlander LIVE Commercial During Tonight’s “Hot In Cleveland” Premiere
Tonight at 10/9c, during the first commercial break of TV Land‘s live season premiere of “Hot In Cleveland”, tune-in to see the cast perform our live Toyota Highlander commercial in front of a studio audience and the world!
We began our partnership with Toyota and “Hot In Cleveland” two seasons ago, with major in-show integrations featuring the Prius v and a custom vignette featuring Toyota’s Entune system. Tonight, we’re excited to take our branded entertainment initiatives to new heights. Our COO, Mike Davis spoke to The New York Times about the unique opportunity.
“We like the show, we have a good relationship with Viacom and this live commercial is unique, trying to enhance the viewer experience instead of interrupting it, making the product more of a character,” he said.
Click HERE for The New York Times article about tonight’s live commercial delivered by the cast of “Hot In Cleveland.” And check back for another ‘Brand Arc Tune-In’ in June, when our major storyline integration on “Hot In Cleveland” featuring the Toyota Highlander is slated to air.