Brand Arc’s Rob Donnell Attends Cristal Festival in Switzerland, Takes Home Sapphire Brand Entertainment and Contents Cristal
The Cristal Festival has served as the not-to-be-missed, annual showcase of the latest trends and developments in the industry since 2001. The Summit brings together European and international agencies, advertisers, producers, publishers, media, talent, and members of the technical industries, through debates, keynote speakers, conferences and workshops.
The Brand Entertainment and Contents Summit was added to the Cristal Festival this year, and took place at the Crans Montana Ski Resort from Dec. 12 -14. The event provided an overview of the year’s best original, engaging and entertaining content, including branded video, entertainment, music, experiential, digital, gaming and live events, and featured a competition judged by mixed international juries made up of agencies and advertisers.
Our President, Rob Donnell, served on one of the event’s prestigious juries, alongside BCMA North American Chairman and Ogilvy Entertainment President, Doug Scott, Ben Silverman, CEO of Electus, Olivier Gers, CEO Endemol Wolrdwide Brands, Peter Tortorici, CEO of Group M Entertainment, and Brian Terkelsen CEO of Liquid Thread, just to name a few. For a full list of attendees, click HERE.
Winners were announced at the close of the Festival on Thursday. We are very proud to announce that Rob will be bringing home the Sapphire Award for Best Brand or Product Integration into an Existing TV Show, for Brand Arc’s work on behalf of Toyota for Top Chef Texas’ “Last Chance Kitchen”. Click HERE, to see who made the competition’s Short List and HERE, for a full list of winners.