Brand Arc’s Rob Donnell Talks Modern Family and Toyota with Ad Age
“Toyota was interested in getting its cars into the hands of Cam, Claire and the rest from the moment ABC screened the pilot episode of ‘Modern Family’ at its 2009 upfront presentation, said Rob Donnell, president-founder of Brand Arc, a Santa Monica, Calif., brand consultant that helped place Toyota vehicles in the program. ‘You have got producers that are willing to do it and know how to make it part of a script,’ Mr. Donnell said. ‘It’s not just one scene, it’s actually played out throughout the entire episode.'”
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