Brand Arc’s Rob Donnell Weighs In on the Many Brands of ‘Man of Steel’ on Bloomberg TV
Are you one of the millions of Superman fans who packed into theaters to see “Man of Steel” over the weekend? The product-packed blockbuster soared at the box office, bringing in over $125.1 million in ticket sales. That record breaking revenue, in addition to the $160 million dollars the film already earned from promotional tie-ins before a single ticket was sold, means “Man of Steel” had the biggest June opening weekend ever.
Our Founder and President Rob Donnell did an interview with Bloomberg Television to discuss the hundreds of brands featured in the movie and whether the price they paid to be a part of the film was money well spent. You can watch his segment here: http://bloom.bg/16nmvBq#ooid=40dG5lYzqtBIpNG-VF4kfxggt1V7QEH3.