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Brand Arc’s Rob Donnell Weighs In on the Many Brands of ‘Man of Steel’ on Bloomberg TV

Photo Credit: https://www.facebook.com/manofsteel/photos_stream

Photo Credit: https://www.facebook.com/manofsteel/photos_stream

Are you one of the millions of Superman fans who packed into theaters to see “Man of Steel” over the weekend? The product-packed blockbuster soared at the box office, bringing in over $125.1 million in ticket sales. That record breaking revenue, in addition to the $160 million dollars the film already earned from promotional tie-ins before a single ticket was sold, means “Man of Steel” had the biggest June opening weekend ever.

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Our Founder and President Rob Donnell did an interview with Bloomberg Television to discuss the hundreds of brands featured in the movie and whether the price they paid to be a part of the film was money well spent. You can watch his segment here: http://bloom.bg/16nmvBq#ooid=40dG5lYzqtBIpNG-VF4kfxggt1V7QEH3.

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Posted by on June 17, 2013 in Media, Now & Then and tagged Tags: , , , , , , , , , , , ,

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