Enhanced Brand Pages Rollout on Twitter—Facebook to Launch Timeline for Brands
Back in December, Twitter announced the launch of its version of Facebook’s brand pages. These new and improved brand profiles allow more control to customize and highlight content in addition to new marketing opportunities. Brands like Nike and Disney took advantage of the offer that required a commitment to spend at least $25,000 on Twitter ads. Other brands included in the select group of 21 were HP, Intel, Coca Cola, Dell, JetBlue, and Paramount Pictures.
Over the last few days, Twitter began a larger roll-out of enhanced brand pages for NBC News, National Public Radio, Volkswagen, The Huffington Post, Al Jazeera, and Anobi. More advertising partners, as well as other select partners, charities, media organizations, and individuals are reported to be granted enhanced brand pages over the coming weeks and months.