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How Do You Measure Your Branded Entertainment?

After reading a recent article about the future of branded entertainment, we began to think about the tools currently available to measure the effectiveness of this unique type of marketing.

According to the Product Placement News article, “most companies refuse to go for branded entertainment projects because they lack accurate measurement tools.”

So we want to know… how does your brand measure success in your branded entertainment ventures?  Let us know in the comment section below.

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Posted by on May 2, 2012 in Media, Now & Then and tagged Tags: , , , , , ,

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