Integration Innovator: How GE’s Content Strategy Keeps Its 124-Year-Old Brand New
Today, we’re shining a spotlight on General Electric, an old brand that consistently seeks out new ways to push the envelope of branded entertainment. With a content strategy that focuses on brand storytelling through unexpected platforms and mediums versus traditional advertising, GE continues to prove their commitment to innovation and their unique ability to adapt and test and learn in the space.
A few standout examples of this strategy include: the launch of their first TV series, Breakthrough, on National Geographic Channel last November:
An eight-part hit science-fiction podcast, The Message:
As you can see, GE is a true, risk-taking branded content pioneer. We look forward to featuring more of their branded entertainment endeavors here, as they continue to create emotional connections between their brand and their different types of target audience.