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Millward Brown Talks Digital Trends for 2012

Millward Brown’s Dave Barrowcliff and Contagious magazine recently released some big predications for the digital space over the next year. Here are a few of the highlights:

  • Wide spread adoption of the ‘mobile wallet’
  • Mobile marketing intertwined with social and location-based marketing (SoLoMo)
  • Social Graphs Will Generate Meaningful Data For Brand Measurement
  • The arrival of Seamless Sharing
  • Online Advertising: Real-time Decision Making Takes Centre Stage

For the full list of 2012 predictions, click HERE.

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Posted by on December 9, 2011 in Media, Now & Then, Social, Tech and tagged

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