In case you’re wondering what the BCMA is—it was founded in the United Kingdom in 2003, and has since expanded to the United States, Canada and Mexico. Our agency is proud to be a member of the BCMA North America Chapter, the first trade association in North America dedicated exclusively to promoting the growth and evolution of the branded content industry.
At last night’s event, PJ Pereira of Pereira & O’Dell spoke about his belief in the impact of branded content and took guests through a few of his agency’s notable campaigns.
From left to right: PJ Pereira of Pereira & O’Dell, Rob Donnell of Brand Arc and Nic De Castro of Visus Video.
Brand Arc’s founder and BCMA-NA Advisory Board member Rob Donnell was on hand to introduce our esteemed speaker and encourage the evening’s attendees—a community of marketers, content creators, producers, distributors, technologists and investors—to join the BCMA’s North America Chapter, which seeks to promote innovation within its membership body.