NEWS

INNO
VATIVE
COM
PELLING
ENGAGING
ENTER
TAIN
ING

Rob Donnell Talks to the ANA About ‘The Rise of Branded Engagement’

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Our founder and president, Rob Donnell, recently spoke with the ANA (Association of National Advertisers) about the branded entertainment industry’s current obsession: Engagement.

Interested in this trend? Check out the ANA’s insight brief below, all about how digital platforms have changed the way marketers think about and use branded entertainment.

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You can find the downloadable PDF version of the ANA’s insight brief, here: The Rise of Branded Engagement. And please, leave a comment below to let us know your thoughts on this trend. We’d love to hear from you.

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Posted by on July 8, 2013 in Now & Then, Work and tagged Tags: , , , , , , , ,

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