Top Chef’s “Last Chance Kitchen” Scores an Emmy Win for Multiplatform Storytelling!
Earlier today, the Academy of Television Arts & Sciences Interactive Media Peer Group Governors announced the juried winners for Creative Achievement in Interactive Media for the 65th Emmy® Awards. We are delighted to report that Top Chef’s “Last Chance Kitchen” has been honored for outstanding creative achievement in Interactive Media – Multiplatform Storytelling.
The honorees in this category produced second screen experiences and content the Academy deems cutting edge in the following formats: Multiplatform Storytelling, Original Interactive Program, Social TV Experience, as well as User Experience and Visual Design. Other winners in this category include Lizzie Bennet Diaries, Oprah’s Lifeclass and The Nick App.
As the companion digital video series to Bravo’s Emmy-Award Winning Reality Television series Top Chef, “Last Chance Kitchen” has expanded into a comprehensive digital interactive experience for fans via web and mobile platforms. Additionally, Bravo’s Now app, VOD and EST, required active input from the viewing audience, which in turn influenced and impacted events on Top Chef. Each week, as Top Chef competitors were eliminated, they got a second chance to battle that week’s winner on this digital series. Fans interacted with the contestants and judges, and even got cooking themselves to determine which of the dismissed chefs would be the last one standing in the digital series and would have a chance to appear on the Top Chef finale. Fifty-two percent of Top Chef’s on-air audience engaged in “Last Chance Kitchen” and experienced the series in a collaborative way.
In a press release this morning, Lisa Hsia, EVP of Digital Media at Bravo said, “We are incredibly honored to be recognized by the Academy for bringing transmedia storytelling to a new level,” about the win. She went on to say, “With the help of our long-standing brand partner Toyota, Bravo is dedicated to innovation and pushing the TV experience beyond the second screen to create a 360-entertainment experience for our fans.”
“Last Chance Kitchen” is currently ranked as the most-viewed web series in NBC Universal history, and is nominated for two more awards to be announced at the Creative Arts ceremony on September 15, 2013. Those categories include: Outstanding Special Class – Short-Format Nonfiction Program, and Outstanding Interactive Program. For more information on “Last Chance Kitchen,” visit http://www.bravotv.com/top-chef/season-10/last-chance-kitchen. For a complete list of nominations and more information, visit http://www.emmys.com.