You Call That Branded Entertainment?
As the branded entertainment industry continues to grow and evolve, it becomes more and more important for marketers to find new, clever ways to weave brands into storylines. Today we’re sharing two examples of poorly executed brand integrations that beg the question: “You call that branded entertainment?”
The first clip is from a heavy-handed, and let’s just say it, bad, State Farm Insurance integration on “90210”:
If that didn’t leave a bad taste in your mouth, this awkward Subway rant from “Hawaii 5-0” ought to:
The point were trying to make with both of these brand integration failures, is that in order to be effective, branded entertainment must be just that, entertaining! Brands that focus too heavily on controlling their integration’s messaging, and not enough on seeking out compelling, relevant storylines that seamlessly work their brand into a scene, are going to end up with egg on their faces. Don’t say we didn’t warn you.